On blog following

Recently, I have felt a little bit paranoid about not having enough blog followers, comments, etc to fulfill my side of the marketing and publicity once my book is out there in the World, and this is part of my contract, as well as something I feel organically responsible for. My day job is marketing, I should have this tied up.

A simple search shows Maureen Cracknell’s blog – for example – has 63,000 followers on Bloglovin alone. That’s just an insane number and it’s hard not to feel inadequate when your blog has been going for a year and a half longer and has 280.

With Instagram gaining in popularity, and more of the blogs I like to read popping up in my reader less and less as they switch over to micro-blogging, it feel even more like shouting into the void. I used to get double-figure comments, now I’m lucky to get 3. Has my viewing figures got lower, or has interest and engagement dwindled? Is it since moving away from my old circle of sewing friends in the UK? Did they artificially prop me up? Is it because I’ve posted less recently? How long will blogs be relevant for?

And content, what content do people actually want from blogs? I know that I like reading posts about idea development, quilt psychology and politics, recaps of shows I’ve not been able to go to.  Thoughtful and reflective posts, I guess a bit like this one. I know they are the ones I comment on most often. Are a lot of posts out there now just simply blog hops, sew alongs and simple tutorials that have been done 100 times already?  I skip through a lot of posts so I bet you do too.

What do I want to achieve from my blog? I don’t want to post every day with every microscopic detail, if I have nothing to say that day I won’t say anything. I don’t think I want to do weekly giveaways, or be tied to posting about sponsors once a week. I think that content can get dull if it is regimented, even if there is free stuff potentially up for grabs. How do others feel about this? My blog is almost like a diary for me, I look back at what happened when, at how I have developed, and I hope if people are interested enough to do that too then they will see that you can develop as a quilter significantly in just a couple of years (this blog started as a jewellery making blog!), and it will be a positive thing all round.

I’ve made peace with the idea that I’m not going to be one of the big shots, I’m going to stay true to me. I’m going to post what I want and not get bogged down with getting followers from having a huge giveaway, or feel I need a sponsor to be successful. As the Good Life Fitness advert on the radio goes, “Don’t strive to be better than everyone else, best YOURSELF”.


P.S. My email is down at the moment, so if you have contacted me I won’t get it for a little while.


  1. Dee
    Posted February 22, 2017 at 12:00 am | Permalink

    Good for you!

  2. Carol Howe
    Posted February 22, 2017 at 3:33 am | Permalink

    I enjoy reading your blog, and follow you on IG. I must admit, I have a blog and it has been well over a year since I wrote a post. A friend introduced me to IG,,,,,. I put a link to my blog in my IG profile, and I think ‘followers’ have had a read. I have only ever had about 20 followers on my blog,, so you are doing okay with over 200!!

  3. Posted February 22, 2017 at 7:35 am | Permalink

    I understand what you are saying, it is hard to get followers. For me it is more about the content. I have blogs that I follow but rarely read. In fact earlier this year I went through a review of the blogs I follow and unfollowed several because they were so regimented. The ones I like the most are the ones that read like a diary. I start feeling connected to the author. Giveaways are nice, and I do follow a couple of blogs that have weekly giveaways, but I don’t enter all of them, just sometimes. I think first and foremost you have to be true to yourself. Maybe have a give away or two, but don’t do it weekly. Maybe have a free pattern or tutorial occasionally but not every week. Maybe do a quilt-a-long periodically. Those are things I look at when I follow a blog, but content is what makes me read the actual posts.

  4. Tomomi McElwee
    Posted February 23, 2017 at 5:45 am | Permalink

    My blog is my quilt diary I think. But not everyday which I don’t think I can cope! Anyway, on the blog land, it’s lovely to see other people’s work here and there and sometime get inspired. On the other hand, since I changed my tablet which I read blogs in my bed, I haven’t signed in to any account and I can’t comment. Fault is my lazy side… P.s. I do follow Maureen’s blog on Bloglovin’ but it’s quite boring and I seldom opened to read it…

  5. Dianne
    Posted February 25, 2017 at 5:05 am | Permalink

    I think people are reading blogs less in general, I know I am so it’s not just you!
    Having followed blogs for a number of years, it’s interesting to see how people have marketed themselves over the years. With tutorials, patterns giveaway, qal’s etc. Maybe that doesn’t work any longer, and you have to think of a new angle. Can you join up in some way with someone who has a greater following? Predict what will be the next big social media “thing” and get in at the outset. Sorry if this isn’t much help but I’m a bit old for this. I know you have to play the game, I’m just not sure what the game is and, thankfully, I don’t have to find out. ?????

  6. Lorraine
    Posted February 27, 2017 at 11:05 am | Permalink

    Hi Kerry
    Sorry for late reply but was looking after poorly grandchild.
    Dont be so hard on yourself re the blog – youre working, sewing, house work and husband and writing books!!!
    Some people look superhuman but in reality they are not, of course. They may have others blogging in their name.
    Just dont beat yourself up. Love your blogs. X big hug, lorraine

  7. Krista
    Posted February 27, 2017 at 8:21 pm | Permalink

    I just came over to your blog from IG to read the DIY spray starch post then scrolled down to this post. I don’t follow blogs anymore primarily because I don’t have time. I only check IG once or twice a week. But this post resonates with me – sometimes social media feels like an echo chamber – from a marketing perspective having lots of followers might be useful if the main goal of your blog is to promote. But is it also a type of modern diary, produced in such a way as to project an image of yourself in order to connect with a group of people or explore a creative side? Is feedback comments likes shares retweets how we measure our significance or even social success? And what if we are not social media darlings? Can we still have significance outside of our small circle? Or is that small circle actually more significant than 60k followers?

  8. Posted March 1, 2017 at 9:18 am | Permalink

    I don’t know how you could write a book and be expected to able to put in the time social media promoting takes at the same time. To be honest the blog hops are the posts I skip over most of the time. I don’t like the paid sponsorship posts so have stopped following the big names. I don’t think I am their target audience anyway and for my blog I write it for myself to keep track of how I made something & what inspired me and to share it in case someone else is thinking of something similar so I guess you could call it a diary or creative journal. Nice to have some friends along the way but unless you are posting a lot and commenting a lot there won’t be double digit comments back. That’s what I have seen on my end anyhoo!

  9. Emily
    Posted March 8, 2017 at 3:24 am | Permalink

    Blog hops are generally boring! I very very rarely read them. It seems like some blogs don’t even make anything from the book/fabric, I literally don’t understand the point really! I read heaps of blogs. I do not enjoy the overly professional ones, nor the weekly giveaway ones. I prefer a few photos of progress, a few thoughts about inspiration, choices, reasons for choices, interesting tit bits. Anything real is nice! The overly ‘polished’ blogs are a bore. And the continuous free fabric that some bloggers get, then they automatically ‘love’ it, it makes me totally question the integrity of that!! We all live free stuff, because it’s free!! But if they genuinely had $20 to spend they very likely would not buy that fabric!! Ok I’m just rambling now!

  10. Kelly Otten
    Posted March 10, 2017 at 12:57 pm | Permalink

    I really like your blog and am pushing myself to comment more on all the blogs I read.

Post a Comment

Your email is never shared. Required fields are marked *